A new official importer will present Alfa Romeo, Jeep and Fiat brands in Bulgaria – Automotive industry

Sofia France Auto” (SFA), through its new subsidiary “SFA Automotive”, is now the official importer for the country of four more car brands of the “Stelantis” concern – “Abarth”, “Alfa Romeo”, “Jeep” and “Fiat”, the company announced. Until now, the Bulgarian company is the official representative in the country of the “Stelantis” brands “Peugeot”, “Citroen”, Des Automobiles and “Opel”.

The change is not a surprise given the fact that at the end of 2019, PSA agreed to merge with “Fiat Chrysler” (Fiat Chrysler). Fiat Chrysler produces and owns the Fiat, Alfa Romeo, Maserati, Lancia, Jeep, Chrysler, Dodge and RAM brands.

The automotive group also includes “Auto Bavaria” – the largest dealer of BMW, MINI and BMW Motorrad in Bulgaria, “Italia Motors” – importer of Vesra, Piaggio, Aprilia, Moto Guzzi and Ef motorcycles. Bi Mondial”, and “Issubus” – official representative for the country of Isuzu buses and trucks.

From November 1, “Sofia France Auto” takes over the sale and distribution of new Abarth, Alfa Romeo, Jeep and Fiat cars, and from December 1, warranty service for them, as well as the distribution of original spare parts.

Vitosha Auto, the previous importer of Abarth, Alfa Romeo, Jeep and Fiat, will continue its activities as a dealer and authorized service center of the brands. Relatively recently, the company has been an official importer of Porsche cars as well.
For the first nine months of the year, 16 new “Alfa Romeo” cars, 69 “Jeep” and 29 “Fiat” cars were sold in Bulgaria. At the same time, nearly 1,100 of the brands represented by “Sofia France Auto” were bought, which is slightly more than 10% of the market for the period January – September.

This is another change of importer of a car brand in recent months. In February, the distributor of “Renault” and “Dacia” for Bulgaria was renamed from “Renault Nissan Bulgaria” to “Keos Sofia”, after the ownership of the dealer changed.

The news comes against the backdrop of unstoppable growth in sales of new cars in Bulgaria. For the nine months of the year, it is 24.6%, and for September over 40% – the second highest in the EU countries, after Malta.