Boyan Durankev presents his book “Golden Thoughts for Business” in Varna

Boyan Durankev presents his book “Golden Thoughts for Business” in Varna
Boyan Durankev presents his book “Golden Thoughts for Business” in Varna

On November 7 (Tuesday) at 6:30 p.m. at the University of Economics, there will be the premiere of Prof. Boyan Durankev’s book “Golden Thoughts for Business” – an inspiring collection of maxims and aphorisms dedicated to management, marketing, public relations and advertising.


About Golden Business Thoughts

Once upon a time, companies defined the image of brands, and today brands define the image of companies. In the future, brands will increasingly define the look of customers.
Evgeny Stanimirov

Stay hungry: for new knowledge, new horizons and new ideas.
Stay Unreasonable – Don’t stop moving in unknown directions. Don’t fall for conventional wisdom and certainties – they are always deceptive.
Embrace challenges boldly!
Steve Jobs

Good companies will respond to needs;
big companies will create markets.
Philip Kotler

The intellectual: a person who has discovered something more interesting than sex.
Aldous Huxley

Economists think about what people should do.
Psychologists monitor what they actually do.
Daniel Kahneman


About the author

Boyan Durankev was born in the last millennium, when books were still a basic necessity of life. He graduated with a degree in “Strategic Planning”, specializing in Russia, Germany, the Czech Republic and the USA. Doctor of economics and professor from VAK, has taught and teaches at many universities. Three times he was elected Professor No. 1 of the UNSS, he was the chairman of the Council of Elders of the UNSS. He is the author of over 300 monographs, textbooks, studies, articles and reports at international conferences on global studies, strategic planning and marketing.

He is a member of the American Marketing Association, New York Academy of Sciences, National Geographic, vice-president of the Bulgarian Marketing Association, member of the Board of Superbrands Bulgaria.

In 2022, he acquired the title of Professor Emeritus.

The article is in bulgaria


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