On November 7 (Tuesday) at 6:30 p.m. at the University of Economics, there will be the premiere of Prof. Boyan Durankev’s book “Golden Thoughts for Business” – an inspiring collection of maxims and aphorisms dedicated to management, marketing, public relations and advertising.
About Golden Business Thoughts
Once upon a time, companies defined the image of brands, and today brands define the image of companies. In the future, brands will increasingly define the look of customers.
Stay hungry: for new knowledge, new horizons and new ideas.
Stay Unreasonable – Don’t stop moving in unknown directions. Don’t fall for conventional wisdom and certainties – they are always deceptive.
Embrace challenges boldly!
Good companies will respond to needs;
big companies will create markets.
The intellectual: a person who has discovered something more interesting than sex.
Economists think about what people should do.
Psychologists monitor what they actually do.
About the author
Boyan Durankev was born in the last millennium, when books were still a basic necessity of life. He graduated with a degree in “Strategic Planning”, specializing in Russia, Germany, the Czech Republic and the USA. Doctor of economics and professor from VAK, has taught and teaches at many universities. Three times he was elected Professor No. 1 of the UNSS, he was the chairman of the Council of Elders of the UNSS. He is the author of over 300 monographs, textbooks, studies, articles and reports at international conferences on global studies, strategic planning and marketing.
He is a member of the American Marketing Association, New York Academy of Sciences, National Geographic, vice-president of the Bulgarian Marketing Association, member of the Board of Superbrands Bulgaria.
In 2022, he acquired the title of Professor Emeritus.