Viber introduces a new functionality that allows the collection in one place of all messages and chats between businesses and users. Business chats reached Bulgaria first from the European countries.
The new functionality will be activated automatically after receiving the first business message – for example, when confirming an order from a food delivery, a notification from a bank, a special offer from a store, etc.
For users who have had business chats in the past, the new Business Chats folder will appear immediately after updating to the latest version of Viber. The folder will be located among the user’s other chats and will store all messages received from brands, by default. In the new section, only information from verified sources will be displayed, which is aimed at a higher level of user protection.
Viber says that to date, more than 8,500 companies use its business solutions to communicate with their customers in person. Nearly 700 business accounts have been created in Bulgaria alone, and the number continues to grow.