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Effie Bulgaria will award the most effective communication campaigns in 2022.

Effie Bulgaria will award the most effective communication campaigns in 2022.
Effie Bulgaria will award the most effective communication campaigns in 2022.

The Bulgarian edition of the most prestigious competition for marketing effectiveness in the world, Effie Awards, starts accepting applications. The Effie Awards are a generally recognized standard for the most successful campaigns among advertising agencies and advertisers worldwide and are organized in our country by the Bulgarian Association of Communication Agencies (BAKA).

In this year’s, fifteenth edition of the Effie Bulgaria awards, the most effective advertising and communication campaigns created for and implemented in Bulgaria in the period 01.01.2021 – 31.08.2022 will compete, and this applies to all presented elements of the campaign.

The most effective and working ideas will be evaluated based on the most important criterion for successful communication – marketing effectiveness. A campaign can be submitted in one category of the sector categories and in one special category, taking into account the performance of the campaign in the context of the relevant category.

This year, along with the categories known from previous editions, completely new sector categories have been introduced: “Introduction of a new product/service” and “Non-profit sector” (with a 50% reduction of the basic participation fee). Two new subcategories of the main category “Services” are also distinguished – “Political advertising and public services” and “Media, culture and entertainment”. New in the special categories are the categories “Media strategy and innovation in traditional and digital media” and “Sustainable success”, for which applications are submitted on a special form.

Requests from communication agencies and advertisers will be accepted in three terms, with corresponding changes in fees. The first deadline is October 6, with the lowest fees, the second entry deadline is October 14, and October 21, 2022 is the deadline for applications and materials. Requests submitted by BAKA member agencies are subject to preferential fees. Applications will be judged in November and the winners will be announced at a glittering ceremony in early December 2022.

To help participants prepare their entries, the organizers of the prestigious competition will also hold a thematic workshop on “How to win an Effie”. The event will be held on September 19, and the speakers will be well-known and proven professionals from the advertising industry with extensive practical experience.

The Effie Bulgaria 2022 awards are held with the exclusive support of bTV Media Group – platinum sponsor of the competition.

The Effie Awards recognize the most impressive achievements in marketing communications – ideas that work.

More information about the competition regulations, participation documentation and guidelines for submitting successful applications can be found at: effiebulgaria.org.

Economic.bg is the media partner of the event.


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