Five months before Super Bowl, ad slots nearly sold out – Sports

Five months before Super Bowl, ad slots nearly sold out – Sports
Five months before Super Bowl, ad slots nearly sold out – Sports

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America’s biggest sporting event, the Super Bowl, is five months away, but advertising slots for the game are already almost sold out. Fox television, which will broadcast the National Football League (NFL) title game, announced that they have already sold 95 percent of the advertising positions.

According to the Sports Business Journal (SBJ), some 30-second commercials sold for more than $7 million, a record in Super Bowl history.

Fox Sports’ Mark Evans confirmed to the SBJ that 95 percent of the ad slots have been sold. “We still have a few for the first half and some of the second. But there are literally only a handful of ad slots left.”

In recent years, the cost of commercials during the Super Bowl has risen steadily. In 2022, for the first time, a 30-second clip reached the amount of 7 million dollars. The ad slots that NBC sold for the past bout were 18% more expensive than CBS’s for the 2021 bout.

Selling out of ad positions as early as September is a record early date, as this is when the NFL regular season begins. This usually happens in November.

The Super Bowl will be played on February 12, 2023 in Glendale, Arizona.


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