The designation helps the company’s customers to find the most profitable, high-quality and fresh offers in the store network
The largest shopping chain Kaufland Bulgaria marked with yellow tags “Choose quality at a low price” 4000 the product in each of its stores throughout the country. The initiative aims to direct the chain’s customers to a wide range of advantageous offers from all product groups – from basic groceries to baby food, pet food, drugstore and cosmetics. Some of the offers marked with yellow labels also fall into the current brochure to the retailer.
“Our initiative to mark low-priced products comes in response to customer demand. The customer is price oriented, but still looking for quality goods. Our yellow labels will help him navigate exactly that – quality at a low price, without having to choose between them. Our products, as always, are both fresh, high-quality and affordable for our customers,” commented the company’s executive director, Ivan Chernev.
Among the goods with yellow labels in the current Kaufland brochure (November 13-19) are items such as flour type 500 for BGN 1.65, yogurt for 99 cents, a liter of fresh milk for BGN 2.59, 6 eggs for BGN 2.75. Many meat and fish products are also included, such as chilled chicken wings for BGN 6.99 per kg, minced pork with spices – BGN 8.79, sausages for BGN 5.49, as well as cleaned mackerel for BGN 10.99.
A half-kilogram package of string beans for BGN 2.19, a 400g can of green peas for only BGN 1.99 and apple cider vinegar for BGN 2.09 are certainly necessary products in every household.
In addition to the goods with “yellow labels”, this week at Kaufland there are also over 100 XXL offerand with which Kaufland customers can save on the family budget. The offer includes fruits and vegetables, through meat delicacies, sweet and salty delights, to non-alcoholic drinks, coffees and alcohol. Detergents and cosmetics, even wiper fluid, can be purchased at very good prices in XXL packages.
All current offers of the largest retail chain in our country can be viewed at her weekly brochure.
For Kaufland Bulgaria
Kaufland Bulgaria is a leader in the trade sector with an annual turnover of nearly BGN 1.9 billion and one of the largest employers in the country with a team of nearly 7,000 employees. In 2023, the company has 65 hypermarkets in 35 cities. From its launch in 2006 in Bulgaria until today Kaufland strives to stimulate the national and regional economy and local infrastructure with total investments of BGN 1.9 billion. The company is constantly developing its policy for sustainable development and under the motto “Actions bring change” engages in various social and environmental activities – from the use of energy-efficient technologies and the design of new buildings with nature in mind, through supporting vulnerable groups to reducing plastic.
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