Just by pressing a button on the TV remote, a variety of detailed real-time statistics are displayed, including scorer/s, goal minute, substitutions, cards (yellow, red), shots on goal, possession percentage. In addition, the module provides historical data of the rivalry as well as other matches and their live results
“The primary target of the sports module is telecoms and TV service providers, and the secondary is their audience. The strategy is to reach as many TV service providers as possible to present the module and its capabilities. So far, we are receiving support from our project partners and there is interest from companies outside the Bulgarian market. An annual marketing plan has been created with events where the sports module will be presented to an audience related to sports content,” explains Vladislav Georgiev, marketing manager of the start-up company.
Implementation of the project
