NOVA kicked off the new fall TV season with a bang. At the beginning of September, the media offered a rich variety of productions, including the hit reality show “Games of Will: Bulgaria”, the new generation TV game “The Great Hunt”, the crime drama “Brothers”, the new show “Everything is possible with Rachkov”, the premiere musical format “The Stars in Us”, and last week the broadcast of the newest Bulgarian series “With a river in the heart” began.
Official Peoplemetrics results to date show total dominance of NOVA’s key programs among active-age (18-49) viewers. For all six productions, the average results show a higher value compared to the second television in the ranking.
And in the new television season, NOVA demonstrated its clear commitment to the development of the Bulgarian film market. From September 13, on four weeknights, viewers witnessed the fascinating story in the premiere family saga “With a River of Heart”. The reported data on television viewership shows that the series attracted an average of 28.5% of Bulgarians of active age (18-49 years) watching television at that time, while the second television in the ranking reported an audience share of 22%. NOVA’s other Bulgarian series – “Brothers” – also has exceptional results, with its lead over the competition being nearly 60%.