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National testing of media literacy levels of Ukrainian citizens was held for the second time at the initiative of the National Media Literacy Project “Filter” of the Ministry of Culture and Information Policy with the support of the United Nations Development Program (UNDP).
The initiative was campaigned within the World Media Literacy Week of the United Nations Educational, Scientific and Cultural Organization (UNESCO) and attracted more than 26,000 Ukrainian citizens in the country and abroad, about half of whom successfully completed the test, answering to all 34 questions. Those who were unable to join then have the opportunity to take the test online until November 10, 2023.
The test consists of five groups of questions:
- basic concepts of media literacy and information space;
- social media;
- credibility and impact of information;
- fact-checking skills; and
- ability to protect personal data and resources
The question on which those who took the test did best was related to the truth of the Kremlin propaganda story about Johnny Depp’s support for the Russians and his intention to visit Russia – 95% of the participants gave the correct answer.
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The question that most made it difficult for those who decided to measure their level of media literacy was which statement was NOT part of journalistic standards. Only 7% of participants were able to correctly identify all four statements.
New to this year’s test are questions about artificial intelligence.
“Recently, there have been active discussions about the use of artificial intelligence, in particular about the creation and dissemination of disinformation using artificial intelligence. We wanted to find out what Ukrainians know about technology in general and whether they understand how it works. Although most respondents ( 78 percent) gave the correct definition of the term “artificial intelligence”, only 47 percent understood the principles of its work. Therefore, we have to work on this,” commented Valeria Kovtun – head of the national media literacy project of Ukraine “Filtr”.
The majority of Ukrainians who participated in the national media literacy test achieved results that defined their level as “Beginner” (53%) and “Near Guru” (34%). Over 30 of the possible maximum score (34) was achieved by 6% of Ukrainians (“guru” level), and 7% demonstrated novice knowledge of media literacy. More than three-quarters of test takers on October 25 were female, and one in four were aged 15-18 (24 percent of respondents) – the predominant age group.
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Kyiv region has the largest number of test takers for the second year in a row – 2,208 people. Organizers report that they have registered respondents from Luhansk, Donetsk Oblast and Crimea, as well as 413 Ukrainians currently living abroad.
Taras Shevchenko, Deputy Minister of Culture and Information Policy for European Integration, emphasizes that media literacy is part of Ukraine’s information security strategy, making it one of the key priorities of the Ministry of Culture and Information Policy.