Threads, Instagram’s text-based social network, now has more active users in the US market than X/Twitter, according to Apptopia data cited by Business Insider. This is a strong indicator for the future of both platforms.
In April, Threads averaged 28 million active users in the US, while X/Twitter was 21% lower at 22 million. Historically, when we have two similar social platforms and the new one overtakes the old one in the US, it’s usually a process , from which there is no turning back – as Facebook and Myspace showed in 2008. The American market sets trends in the social world.
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Experts, however, note that X has stabilized at a higher level than in December, when only 17 million people used it daily in the US. Owner Elon Musk’s drastic experiments aim to turn the biggest microblogging platform into a “superapp” with payments, content and social interaction, but beyond that, the atmosphere inside the platform is visibly radicalizing.
The turbulence opened up an opportunity for Meta to go to market with Threads, which at first looked more like a hastily made copy of Twitter integrated into Instagram. Therefore, even after the initial huge interest, users massively abandoned the new platform.
Zuckerberg’s people made a number of changes, implemented new functionalities, stepped into more markets, and at the moment even the Bulgarian part of Threads is quite diverse.
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Still globally, X remains far ahead with 250 million daily active users, but even Musk now prefers not to highlight data to support his expensive acquisition. The billionaire increasingly defines X as a media platform competitor to established global publications.
And Meta’s senior management has already stated several times that they believe Threads will be the next big app with a billion user base.
