Betano with partnerships in Bulgaria and worldwide

The entertainment industry has been constantly evolving in recent years. The year 2022 was no exception, but only strengthened this trend. In the course of the past 12 months, a foreign operator became necessary in our country. Betano received a license in 2021 and quickly established itself on the market. Betano’s portfolio also includes partnerships with various clubs, federations and tournaments.

Lokomotiv Sofia

We are starting with this partnership. The company became the main sponsor of the native Lokomotiv Sofia in November 2021. The capital “railwaymen” are one of the popular and recognizable clubs in our country, at least because of their glorious history. Although the club does not enjoy many supporters at its matches, it is a proven brand in Bulgaria, which several years of exile in the lower divisions is not capable of erasing.

FIFA World Cup

From the native elite and more precisely the capital, we jump directly to the biggest football forum. The 2022 World Cup was held in Qatar, with the brand being the first in its category in Europe to sign a contract with FIFA. This was praised by the company itself in its special section for the planetary forum. As you know, World Football Headquarters has been administering the FIFA World Cup for decades now.

eSports – Black Dragons

One of the company’s latest partnerships is not related to football. It stretches as far away as Brazil and is in eSports, which is rapidly gaining momentum. The gaming market is expected to reach $6 billion this year. The amounts of the contract between the Brazilian team Black Dragons and the company remain confidential. But it is certainly a rather serious amount. The brand’s logo will appear in game broadcasts, with the aim of further increasing its recognition as a kind of promoter of the Brazilian eSports scene.

Copa Betano do Brasil

The second most important football tournament in the most footballing country in the world. Nothing more may be added to this description. The company is now on a bigger scale on the football map in the Land of Coffee. It already sponsors local giants Fluminense as well as Atlético Mineiro. The Green-Reds from Rio de Janeiro are also one of the most popular teams in South America, and now their sponsor will be able to name the tournament. From Copa do Brasil – Copa Betano do Brasil. This partnership will continue in three editions of the tournament – until 2025, when the agreement between the two parties ends.

This year’s Copa Brasil starts on February 22nd and will end on September 24th. The tournament will gather 92 teams from 26 Brazilian states.

Others

In addition to the aforementioned relationships with Brazilian football clubs Atlético Mineiro and Fluminense, the brand has an extensive portfolio of sponsorships on not one but two continents. In South America, the company also sponsors another club popular on the continent – ​​Universidad de Chile. The name is not the most familiar in Europe, but in fact it is the second most titled club in the South American country.

The other clubs in Europe, and especially those in Portugal, need no introduction. In the Iberian country, the logo sits on the shirts of the three local giants – Sporting Lisbon, Porto and Benfica. And in Greece, the situation is identical – the hegemon Olympiakos and the famous PAOK Thessaloniki and Panathinaikos, who are famous for their fervent support. The company has taken positions in another of our neighbors – Romania. There, under its financial patronage are two clubs, one of which is the local giant FCSB. The three most supported Cypriot teams are also under her hat, as well as the well-known in our country the Czech Viktoria Pilsen.

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