Lidl opens its first outlet for clothes, toys, home products and tools – Business

The first Lidl store in the metropolitan district “Lyulin” – at 111 “Doctor Petar Dertliev” Blvd., transformed into an outlet. Only there can customers of the chain discover non-food items with up to 70% discount. The selection of products in the outlet differs from other sites, as it also includes items from previous collections.

“Once again we are proving that we are listening to our customers and doing everything we can to meet changing consumer attitudes and needs. In the outlet store in the Lyulin district, we collect a large amount in one place variety from qualitative non-food goods, which we offer with attractive discounts of up to 70%. Like smart discounter #1 in our country and in Europe, our mission is to turn shopping into a convenient and pleasant experience that saves time and brings satisfaction in terms of the qualityand on the prices“said Chavdar Mihailov, Director of “Sales and Logistics” Regional Company Ravno Pole in Lidl Bulgaria.

The outlet concept enables Lidl customers to find everything non-food items needed by a household. They are among them kitchen appliances and accessories from special series of the chain’s own brands, childish toys and supplies, as well as a wide variety of home and garden decoration.

In the store can also be found favorite children’s clothes from own brands Lupilu and Perpetsas well as Esmara and Livergy textiles for him and her and Crivit for sports and active rest.

All textile offers of the chain are certified by the German Quality Institute Hohenstein.

The tools are also highly valued by customers Parksidewhich, with their strength and quality, guarantee the perfect realization of every home and garden project.

Lidl is the largest chain of grocery stores in Europe. It is part of the German Schwarz Gruppe and is present in 31 countries. Lidl started its operations in Bulgaria in 2010. Today, the company has 128 stores in 55 cities and over 4,000 employees. The advantages of the specific business model, the wide range of products with an optimal quality-price ratio and the introduction of a number of innovative practices and models have established Lidl in Bulgaria as a smart discounter offering high quality at a good price and a company that approaches honestly, responsibly, with thought and caring for its customers, employees and partners.