A familiarization tour about tourism opportunities in Bulgaria has started in Poland

With increased interest, the first day of the initiative took place

Gdansk was the first stop of the awareness campaign, which put the spotlight on Bulgarian tourism for another year on the Poland market. In front of nearly 40 representatives of various local tour operators and agents, in the presence of journalists, the possibilities of Bulgaria as a tourist destination were presented in the Polish city. The Bulgarian companies expressed satisfaction with the interest shown and the many specific questions asked during the opening event.

Within 4 days – from April 22 to 25, business representatives meet in the cities of Gdańsk, Poznan, Wroclaw and Warsaw to exchange ideas and proposals on how to preserve the trend of optimism observed in this market. This is the third initiative in a row, which is realized thanks to the joint actions of the National Tourist Office in Warsaw and the Association “Alliance Bulgarian Black Sea”. During the series of events and meetings with businesses, Nikolay Kostov, tourism attaché at our embassy in Warsaw, as well as Milena Todorova from the association, will present their concepts. The event is an excellent example of partnership between the state and the private sector in joint efforts to increase interest in our country.

This summer is expected to maintain the growth trend of Polish tourists who, despite the difficult geopolitical environment, recognize Bulgaria as one of the five most preferred countries for their vacation. Major Polish tour operators are enjoying increased interest and the level of early bookings continues to be high. A positive factor for this is the improvement of the transport connectivity of both countries. Nikolay Kostov reports that the Bulgarian Embassy and the National Tourist Office continue to work on their initiative to achieve a year-round direct air connection between Gdansk and Burgas, not just for the summer season. There are also meetings with the new representatives of the local government.

Along with the attractiveness of our Black Sea coast, more and more Polish tourists are heading to the interior of our country. There is increased interest in the capital Sofia, which benefits from the increase in the number of flights from a number of Polish cities.

The cultural attractions of Plovdiv are also becoming a trademark for Polish tourists. In recent years, nearly half a million Polish citizens have been heading to Bulgaria, successfully using its facilities in all seasons of the year.