Mr. Minev, what will INTERAGRI surprise Bulgarian farmers with at the upcoming BATA AGRO exhibition in May?
This year BATA AGRO will take place from May 13 to 17 and in INTERAGRI boiling feverish preparation. By tradition, at the stand we present the novelties of all the leading brands in our portfolio. This year our stand will be located on an area of over 1,600 sq.m. with an adjacent demo field and includes more than 50 exhibits of self-propelled and trailed agricultural and construction machinery.
At the end of last year at Agritechnika in Hannover, New Holland presented the CR11 combine harvester, the latest advanced version of the Guinness World Record series. The new CR11 builds on the success of New Holland’s current flagship combine, which is topped by the CR 10.90 and holds the World Record for the most wheat harvested in eight hours at 797,656 tonnes, for almost a decade since 15 August 2014.
CR11 offers unmatched efficiency and profitability and unprecedentedly low harvest costs to large grain producers. The all-new combine is designed and manufactured at New Holland’s Harvesting Center of Excellence in Zedelgem, Belgium. Thanks to a new level of automation, it offers peak productivity, reducing grain losses to negligible values close to zero, with the best grain quality and perfect residue management.
The CR11 will be available for sale from the end of 2024, and for the first time in Bulgaria, at our stand at BATA AGRO in May, visitors to the exhibition will be able to see the amazing machine live. It will be a great honor for us to present the only Agritechnica gold medal winner at the INTERAGRI stand and we expect huge interest.
Another highlight of the stand are the integrated solutions for viticulture and horticulture, which INTERAGRI Bulgaria offers to Bulgarian farmers. The portfolio of complete solutions designed for viticulture and fruit processing includes the unique of its kind grape harvester BRAUD on New Holland, which, in addition to harvesting, combines a number of other functions. With its advanced technologies, BRAUD replaces the capacity of more than 80 workers per day in harvesting. Another major highlight in the portfolio of horticultural solutions is the Tractor of the Year 2023 in the category “Specialized tractors” – the New Holland T4.100F. Alongside New Holland’s range of specialist tractors we also offer a full range of attachments from sector-leading German company CLEMENS, specializing in inter-row, in-row and foliar tillage applications.
We will also be showcasing powerful innovative developments on the T7 and T8 ranges of tractors equipped with PLM, New Holland’s precision farming system, focused on increasing efficiency, greater productivity and better operator comfort.
Our stand will also exhibit the first serial production methane tractor New Holland T6.180 Methane Power, the only one of its kind on the world market. An extremely ecological machine, part of the New Holland Clean Energy Leader strategy, focused on developing innovative and clean technologies for the future of agriculture.
In the attached equipment section of our stand, we will present a wide range of machines from our partner BEDNAR, with the focus on the DIRECTO seed drill. Of course, the full range of tillage and seeding machines will also be present. Another leading brand in INTERAGRI’s portfolio, KINZE – an important long-term partner for us – will be presented at our stand. The seed drills of the American manufacturer KINZE are popular for their quality, strength and sowing precision with over 99% accuracy. We will also exhibit a wide range of NEW HOLLAND trailed equipment, presented for the first time in our country in 2021, again at BATA AGRO. MacDon headers also have something to impress our visitors to the stand with. New Holland’s green line is also worth noting.
There will be many other products that we can’t list here, but let’s still leave room for surprise for visitors to our stand.
Mr. Minev, what does 2024 challenge you with? Could you share your expectations?
The year 2024 is marked by extraordinary dynamics not only in our country, but also on a global scale. We are pressed by a global economic crisis, a war is being waged near us. The price of agricultural produce is low and everything depends on the upcoming harvest. Farmers need new opportunities for development.
In this complex and dynamic environment, it is important to have a focus to follow. Strategically, INTERAGRI strives to add value to the agricultural machinery it offers with new business services, quality service, promotional conditions that meet farmers’ expectations, pre-season campaigns for spare parts and services, innovative technologies that make farmers’ work more efficient .
For us, at INTERAGRI, the year was marked by a number of changes and intensive development in many areas. At the end of last year, New Holland rebranded, intensively introducing innovations that we also promote in our market. We have increased our portfolio with another valuable strategic brand for us – the German manufacturer of high-quality trailed machinery for viticulture and fruit growing CLEMENS. At the beginning of the year, we also launched a change of our brand identity.
What is behind the changed brand identity of INTERAGRI that happened in 2024?
Every sustainable change starts from within, that’s why INTERAGRI started the change of its identity first in its team. In 2023, we introduced our renewed Mission, vision and values adopted by our team to embody our main purpose as a company, which has become our mission – to be leaders in offering integrated solutions for modern sustainable agriculture based on of innovative technologies and an individual approach to the needs of farmers in Bulgaria. It is our driving force in everything we do on a daily basis. With a refreshed logo image, colors and design layout, we are taking this new way of speaking and behaving outside the team as well, showing the face and essence of our more modern, flexible and sustainable brand.
The new year 2024 for INTERAGRI Bulgaria starts with new brand identity, which includes changing the logo, color code and graphic layout, so as to fully respond to the positioning of the campaign as a provider of integrated solutions for agriculture in Bulgaria, as well as to the need for a digital presence and more flexibility. The new brand identity is an expression of a more modern, more flexible, more sustainable approach, which imposes INTERAGRI not only as a supplier of agricultural machinery and service, but a company that offers complete solutions tailored to the individual needs of customers.
