“Philip Morris Bulgaria” has launched a new device recycling program. “We recycle together” will be implemented in partnership with EcoSafe – a company specialized in waste management. The recycling activities of the vaping devices as well as the tobacco heating devices will be sent to a recycling center in Hungary.
Users will be able to return their old, unusable devices in special bins at IQOS sites, each of which is marked with a place to place the category and type of device. The materials from the collected devices are processed to obtain raw materials to be used in the production of new products, and the materials that cannot be recycled will be used to produce energy.
With the recycling program in Bulgaria, we join the company’s global initiative for responsible and sustainable development, applied in all markets where devices are offered,” said Demian Pintos, general manager of Philip Morris Bulgaria.
The Recycle Together program aims to reduce environmental pollution with plastics and electronics, and also ensures the correct disposal of critical components such as device batteries.
“We at EcoSafe believe that care for the environment, innovative solutions and environmental responsibility go hand in hand. Proper waste management can contribute to a continuous improvement in the quality of life. Because of this, our partnership with Philip Morris Bulgaria – a company leader in its sector, is of key importance for building a more sustainable future in our country,” says Stanislava Evtimova, Executive Director of EcoSafe.
New vaping products
As part of its mission for a smoke-free future, Philip Morris Bulgaria presents a new addition to its portfolio of science-based smoke-free alternatives. The company launched on the Bulgarian market new vaping products – VEEV one reusable with capsules and VEEV now single use. As advantages of the new products, the company pointed out first-class tastes, quality, design and care for the environment.
Since 2008, Philip Morris International has invested more than $12.5 billion in the scientific development, evaluation, production and commercialization of smokeless alternatives, led by the IQOS tobacco heating system. Given the ever-changing market environment and consumer needs, the company is constantly expanding its portfolio of smokeless products, including the new vaping category.
With the launch of new vaping products, we aim to accelerate our mission for a smoke-free future in the country, which we started more than six years ago with the IQOS tobacco heating system,” said Demian Pintos.
Tags: Philip Morris Bulgaria launched recycling program Iqos Veev devices
